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 Fiat Linea with SMS voice readerFiat Linea with SMS voice reader 

Posted on 25th August ‘10
Author: Designlenta
Translators: Alexandra
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Russian English

Принты для рекламной кампании Fiat от бразильского Leo Burnett. Кампания призвана обратить внимание потенциальных покупателей автомобилей на модель Fiat Linea за счет интересного встроенного сервиса, который называется SMS voice reader. Он позволяет водителю прослушивать поступившие смс сообщения прямо через динамики своего авто, не отвлекаясь от процесса вождения.

Основной акцент в рекламе сделан на безопасность, которую дает данный сервис. А слоган звучит упреждающе: «Don't read text messages while driving. Fiat Linea with SMS voice reader». На самих же принтах, нам демонстрируют, с какими проблемами мы можем столкнуться, не прислушавшись к данному совету. Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader
Prints for an advertising campaign of Fiat from Brazilian Leo Burnett. The campaign destined to draw attention of potential customers of cars to model of Fiat Linea at the expense of the interesting built in service which is called SMS voice reader. He allows the driver to listen to the arrived sms of the message directly through the dynamics of the car without distracting from driving process.

The basic accent in advertising is made on safety given by this service. And the slogan sounds proactively: «Don't read text messages while driving. Fiat Linea with SMS voice reader». At the prints it is showed what problems we can face with without having heeding the advice. Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader Fiat Linea with SMS voice reader

rating: 4.7

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